As a company, always looking s discover, recruit and retain the best talent . Persons working to achieve their objectives , which fit into your culture and have af to n of é success, following what is known as Employer Branding strategy.
But there is a problem: your competition wants exactly the same thing . And with the reputation or n of a company m to s visible than ever, whether trav é s of b u SEARCHING employment in Google or the rese ñ as sites of comparison it or n as Glassdoor or Indeed, submit a proposed employer is powerful and convincing m to s crucial and m to s dif í cil than ever .
With a limited group of really exceptional people who can make a difference in your company , it is essential that can s stand out from the crowd to attract talent there, as í to keep people you already have .
Ah í is where comes in your strategy Employer Branding or Brand Employer . T and help to find candidates that fit the ambitions of your brand and demonstrate qu é is felt to n at home on their computers.
In this post we will delve into what is one strategy employer brand and outline steps 5 cr í Ticos to develop a connecting you with the best talent available.
How important is having an Employer Branding strategy?
It is fair to say that the need for a strategy of Employer Branding is now m to s stronger than ever. The job seeker actively seeks all information or n possible on a company before submitting your application, and there is much information he or n available.
As mentioned above, Glassdoor or Indeed are s or as two examples of platforms that highlight the culture and processes of your company . Also é n must take into account website and other marketing channels such as social networks , as í as word of mouth own workers .
If your negatives outweigh the positives, or if no dedicated s the same attention it or n to your strategy Employer Branding that t US competitors , t e risk s losing the best talent, and even lose the current members of the team in the process.
Develop a brand that will attract and connect with the current candidates, increasingly to s savvy web, it is vital and can lead to many benefits :
- Greater appeal as an employer for talented people interested in working in your industry.
- Greater motivation or n between the team today to feeling m to s connected and in Sinton í to the values of your brand.
- Disminuci or tangible n of the costs associated with RECRUITMENT it or n new talent and retention or n long term.
- A template that actively defends and promotes your brand , expanding its reach to other candidates and clients.
- A vision or n clear and unified your brand to which to move forward with all people associated with your shoved company to ndola in that direction or n.
Five steps to develop your Employer Branding strategy from scratch
Employer Branding strategy effectively can make a difference in the decision or n of an ideal candidate to join your company compared to other options available. Following these good PR to practices will give more control over the messages projects and the ability to influence the way these people see your brand.
# 1 Audit the perception of your brand
Before developing one strategy employer brand, it is important to have s a clear idea of c or how people see your company initially. Otherwise, ¿ c or mo sabr to s qu é adjustments are necessary?
An auditor í a depth of perception or actual n of your brand, both trav é s the eyes of the employees and your users , t e can understand whether your message and reputation or current n projected values and attractiveness pretends s . Especially in companies with computers around the world, it is f to easy translate their values wrong or need to connect with refined p ú PUBLIC premises.
# 2 Create your Buyer Persona
¿ Qui é n is your candidate perfect ? Without a clear answer to this question, not be to s able to effectively develop a strategy for employer branding that addresses a person with personality, aspirations and skills to seamlessly incorporate your equipment.
Preg ú Ntate:
- ¿ Cu to are their main traits of personality ?
- ¿ Qu é causes they care about ?
- ¿ Qu é them motivates d í a to d í to?
- ¿ D or nde seek information or n ?
- ¿ Qu é roles and responsibilities want?
- ¿ Qui é n influences their decisions?
# 3 Define the differentiating elements of your company
Know what é is what makes u unique to your company contributes greatly to develop its history.
Is the statement or n of the mission will or n your organization or n, values. It is social responsibility. It is the culture.
All contribute to your strategy employer brand to determining why é someone choose í to join or to t or company and not another . To set the factors of differentiation it or No USP, it is important to reassess the values themselves and compare them with the potential alternatives .
# 4 Determine and use your main marketing channels
¿ C or mo goes s to reach your potential candidates or relate t e better with your workers?
From ber t to s have an idea m to s clear channel that goes s to use with candidates seeking s . However, it is essential that define s as part of your initiatives employer brand and keep s consistency across all platforms you choose to use.
In choosing the channels m to s effective, whether trav é s a p to gina jobs in your web, campaign ñ as means of communication he or No payment or carrying your employer brand to social networks could to s get to your p u PUBLIC with much more to s é success .
In this sense, don’t forget that BeAmbassador allows you to turn your team into brand ambassadors , and enhance your Employer Branding strategy through their social networks.
# 5 Create your value proposition as an employer
Your Employee Value Proposition (EVP) is your promise to current and future employees. It is what gives s and what it har to who are passionate about being part of your team , and as such is an axis of your strategy employer brand.
At the center of the PVE must be your worker : their motivations, their interests, their objectives. Ideally, your proposal covers everything they are looking for to connect with your company in a positive and satisfactory way.
With these tips you can start developing your Employer Branding strategy successfully and become a benchmark for attracting and retaining talent. The time has come to become the best place to work , so get to work!