- During the fair # DES2021 BeAmbassador team has been able to reaffirm that the strategies Employee Branding is here to stay .
- The event has served the cloud platform to hold strategic meetings with future clients and partners .
- BeAmbassador is emerging as a fundamental tool for the digital evolution of companies a year from now.
Coses the fifth edition of IFEMA’s Digital Enterprise Show (# DES2021) with a very good taste in the mouth. As José Olarreaga , CEO of the Employee Branding platform explains , “This fair has had very good professional recognition. Due to the security measures, necessary for the SARS-CoV2 pandemic, we have appreciated less visiting public and more professional public ”. In this framework, the BeAmbassador team has been able to confirm that Employee Branding strategies are here to stay . What before the pandemic we considered as a solution to a problem has now become a necessity ”, Olarreaga remarks.
The digitization accelerated by Covid-19 has highlighted the importance of integrating the employee within the company. “A motivated worker, who feels comfortable, will work better and offer better service,” says Jesús González , COO of BeAmbassador.
Regarding the type of company that has shown the most interest in employee branding solutions , González confirms that: “Although our company is open to any sector, it is true that we tend to be more attractive for projects with strong marketing and sales departments . However, we are sure that this will end up penetrating the human resources departments, and it will be a real revolution ”.
Active participation in # DES2021
To give a better understanding of the platform BeAmbassador among attendees, the team BeAmbassador realiz or two presentations during # DES2021 which aroused interest among potential partners and customers. In the first, the COO of the company presented the characteristics of the platform and made a demo of it. In the second, the CEO of BeAmbassador spoke next to Daniela Ferrer St., Business Director at Good Rebels, BeAmbassador partners on strategies Employee Advocacy, how they work and how to carry them out today.
A challenge in the digital environment
From BeAmbassador they are aware that companies present a series of needs and problems. One of these problems is, without a doubt, having a poor reach in corporate content . “In our company we are very aware of how influential people are individually on social media. The opinion of anyone on social networks influences. At BeAmbassador we take advantage of this influence to see how we face the challenge of engaging the employee as an active part in the dissemination of the brand’s content ”, emphasizes the company’s COO. The challenge and incentive system This solution Employee Branding is key to motivating employees in this line: “U no problems having to do a strategy of ambassadors without tools or without solutions manual way is you do not really know qui én contributes more to the brand. To Be Ambassador know what e ambassador is more active and contributes more to the brand , and we know that a ranking, a ‘leader is generated board “, depending on the activity of the ambassador . In it, you earn points and your points can be exchanged through the incentive program ”.
Goal # DES2022
Next year’s DES fair will change the venue in which it has been held for five editions, and will be held in Malaga . The team BeAmbassador is very clear that will attend to this unmissable meeting for technological and business ecosystem , as well as showcase key of the latest technological solutions that boost efficiency and competitiveness of business in a market in full recovery .
“The confinements derived from the pandemic have greatly enhanced the productive, organizational and collaborative tools… but now , after that stage, the time has come to satisfy new technological needs , and tools such as BeAmbassador are going to be fundamental . For this reason, next year we hope to have made much progress. ”, Concludes González .